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Smoky Whisky Revolution by Cameron George

Updated: Jun 10

In the world of whisky, few voices are as passionate as Cameron George when it comes to evangelizing the smoky drams of Scotland’s iconic Ardbeg distillery. As the U.S. National Brand Ambassador and Master of Smoke for the cult favorite, George is not only shaping the conversation around heavily peated single malts but also advocating for greater diversity and representation in an industry long overdue for change.

As one of the few Black ambassadors representing a major spirits brand, George views his role as an opportunity to highlight the contributions of the African diaspora to the spirits industry. The historical erasure and lack of diverse representation in the business are just two aspects of systemic inequity that George is working to rectify.

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Got my husband a bottle of Ardbeg and he loves it! So amazing to see Black men in these spaces.


I am a smoky whiskey fan and got my first bottle of Ardberg recently. So happy to see Cameron's work in this space!


My husband would love this whiskey. I always love how you're introducing me to the latest and greatest products, people, and places.

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